We like to think comics are a fun, creative bit of entertainment, and sometimes, they are. But just as much of the time, it’s all business, gimmicks, sales and money. Because yes, it’s a business. Of all the strategies comic companies employ though, taking direct advantage of their character’s films can be highly profitable, or possibly disastrous. Sometimes, it can be an interesting and harmless change. Or it can just seem really cheap and pathetic. You be the judge.
After the Batman ’89 film with Michael Keaton, the DC comics version started shifting the caped crusader’s costume more and more to an all black motif, moving away from the grey tights. They eventually came back, as the black and grey work well together, but the light blue is long gone.

After the Sam Raimi Spider-man films in the early aughts, Marvel decided, after 40 years, to shift Peter Parker’s web shooters from being mechanical, to organic, mimicking the conceit of the films. I loved the first two Raimi films, but the organic web shooters notion was a misfire. The fact that the Marvel head honchos felt the need to follow this path for several years in the comics was, frankly, a calculated risk. I’m not sure just how popular or unpopular that was. I’m guessing MORE popular than One More Day (look it up, kids), anyway, but eh, low bar.

Now, the current Marvel Cinematic Universe has changed quite a bit of the comics world where possible. Black Widow and Hawkeye more closely resemble their movie counterparts in the fashion department, although Widow wasn’t that much of a stretch. Funny thing with Iron man is that after 45 years in the comic, once Robert Downey jr. showed up as Tony Stark, suddenly in the comics, we actually got a Tony with an expanded personality, not just a drinking problem.

That’s just one of the great things the MCU has provided us– elevated characters, or at least a more fleshed out, fully realized version of them than we’d seen in the comics up to that point.
Because of the films, Marvel comics has responded across the board with even more varied Avengers titles on the stands than ever before, same with its various members in their own titles, and of course, thanks to the good relationship with Sony, we’ve got more Spidey movies and loads of comics as always.
Speaking of studio and comic company relations or lack there of, there was a good chunk of time where the Fantastic Four comic and any possible merchandise were basically trash canned, because at the time, Marvel big gun and all around heel Ike Perlmutter hated FOX studios so much, that he refused to have the comic’s merchandise even made available to the public. The idea was to not support the FOX FF and X-men films in any way possible, and even spearheaded a campaign to eliminate the word “mutant” from the comics. Partially because the MCU films didn’t have the rights to it (?!).
The BIGGEST reason Perlmutter hated FOX was that because of the inept and crazy-stupid deal MARVEL negotiated back in the ’90’s SELLING the first on rights to them, FOX actually made more money off all the FF and X merchandise than Marvel did. So it was Marvel’s fault, but Ike is also a known “man of frugality” and didn’t want to give FOX the satisfaction or another dime.
The point is moot now, because Disney and Marvel have control over the Fantastic Four and X-men rights, and Perlmutter has been de-clawed and sent to a farm upstate to run freely.
This all just goes to show how the films affect the comics and vice versa.
The comics have been the big story generators for the films, but the end result is the films taking the controlling hand in the character’s destinies. There are a lot of former comic fans I know who’ve just straight switched from comics TO the movies, as they now follow their favorite heroes solely on film. The Infinity Saga has been a hell of a “comic run”.
Here’s where it gets tricky. Like any good story, it has to come to an end. In the comics, the story is, of a necessity, ongoing. The tale of Spider-man, Captain America, you name it, can never die, and they’ll all stay pretty much the same age until the end of time. This makes it a lot easier to repeat yourself, unfortunately. Comics just have to hope that the current crop of readers weren’t around the last three times they did a certain story. Again.
But in the movies, actors do age and they eventually need to move on. Thus, Tony Stark and Steve Roger’s stories have definitely come to an end on film. Sure, some day down the line, in another 15 or 20 years, after Kevin Fiege has given us the breadth and scope of all the other Marvel properties, he will eventually leave. Then, of course, there will be a reboot of another MCU, because Hollywood never lets anything Rest In Peace forever. But since there are plenty of other huge Marvel stories and characters to bring forth, there won’t be a recasting of Tony and Steve until that far off time in the future. But it will happen.

Meanwhile, comics have to come out every month with their continuing stories, not every two or three years. They can’t have their Tony Stark stay dead for 20 years. Oh sure, he’ll undoubtedly die a few times in the comics DURING those 20 years but in comics, the sad, pathetic truth is, the characters die on a regular basis, and pretty much no one even cares anymore because it’s now become meaningless.
The comics actually had Stark dead for a while well before Endgame but had already come back. Meanwhile, comics Steve Rogers is still in his prime, between deaths and going about his business.
Because the comics have to keep grinding ’em out every month, no matter what the films do.































