It was around September of 1973. I was in Michigan with my mom as we often were during Labor Day weekend, visiting my cousins. We’d visit and half the weekend was dedicated to watching the Jerry Lewis Muscular Dystrophy telethon. There’s a strange, morbid curiosity involved in watching a man put himself through the grinder, live on tv for 48 hours straight. Jerry usually grabbed some shuteye in the wee hours of Monday morning, that rest period grew longer as he got older, but I think at the beginning he may have rode those entire marathons out live. It was Vegas after all. It was very interesting to see these folks live, tired, wired and whatever else they may have been on, but my cousins and I usually were up late Sunday night watching the festivities and the big time celebrities of the day–hey, here comes Tom Jones! (Look it up, kids) but I really digressed here…
So that Friday night, as was the tradition back in the ’70’s, they’d show a preview of the new Saturday morning cartoon line up, starting the very next morning and 11 year old me was very excited. You see, there was a new superhero cartoon premiering and it looked like it had something to do with the Justice League. The preview was a bit worrying though. They played the new theme song and it was pretty great. Go ahead, click here for that taste.

Bombastic, inspiring, exhilarating… the announcer started giving us the line up…. the four greatest heroes…. well, ok……Superman, yeah, ok, he’s saving a train…Wonder Woman–wait, Wonder Woman gets second billing? Okay, she’s flying the invisible jet, yeah, yeah, okay, here we go…Batman! Oh, he’s got Robin with him….all he’s doing is driving the Batmobile, and what the hell is this? Two kids and a dog try to hop a ride in the Batmobile? Wait a minute, first off, the Batmobile has not now, nor ever been a four seater. What the….. the dog’s wearing a cape, oh come ON! Oh Jesus, here comes Aquaman, great, grab some fish. The hitchhiking kids are identified as Wendy, Marvin and Wonderdog. Wears a cape.. so does Marvin. Hmm. That scraping sound heard the world over at that moment was my eyes rolling to such an extent as to escape through back of my skull.
Arguably the only cool hero in the group is shuttling around kids in a Bat-station wagon. This was worrisome. The last time I’d had the opportunity to watch a Batman cartoon was maybe five years earlier with the Adventures of Batman by Filmation. The look of the cartoon was a nice mix of sensibilities from the comic of the time and Carmine Infantino’s costume designs and the pacing and adventures similar to the Adam West live action version. Some limited but dynamic animation as the caped crusaders would throw Batatangs and punches on screen, tackling the usual bunch of villains. It came on the heels of the West show and of course, that was the gold standard at the time, punch outs producing giant sound effects and featuring wild death traps and cliffhangers as the dynamic duo fought the bad guys. The West show ended in ’68 and a mere five years later, we’d now descended to Batman driving children and their pets around the neighborhood? And seriously, where was the Flash and Green Lantern? I’d always ranked them higher than Aquaman, COME ON, NOW!
The following Saturday morning confirmed all my fears. The new, gentler 1970’s seemed to have stricter rules in place for tv. I guess that might have been fine for some Disney ‘toon or Strawberry shortcake or whatever the hell else was on for kids but for the Superfriends, the new rules were ridiculous. I guess “the world’s four greatest heroes” –and Robin, Wendy, Marvin and Wonderdog– just hung around the Hall of Justice each day waiting for the Trouble Alert or whatever they called the warning system then some politician, scientist or general would come whining for help. Supes of course would fly off to the scene of the disaster, Wonder Woman would zoom off in her invisible jet, Aquaman would mount a dolphin and Batman would wait for the whole family to hop in the Batmobile. Because you wouldn’t want to head off on the mission without the dog in the cape.
Side note: there’s a school of thought in comics that you need a stupid kid sidekick so the kids will identify with them, relate to them. That’s true IF you make the kid sidekick a truly capable, cool, ass kicking asset to the partnership. If said sidekick is an incompetent joke that always needs saving, I think kids will tell you they hate the sidekick, that the sidekick should just die already, so the cool hero isn’t always held back by the stupid kid. Kids don’t WANT to identify with lame sidekicks. And if you add two more who are even more annoying, less capable, and throw in a scaredy cat dog with a cape, you deserve whatever you get.
But what ho, Rick… if the show was so bad, why did you watch it?
Oh, that is a great question. Here’s the answer. Ready?
BECAUSE IT WAS THE 1970’S, IT WAS SATURDAY MORNING, WE ONLY HAD THREE TV CHANNELS AND NEITHER CABLE, THE INTERNET OR VIDEO GAMES EXISTED YET.
Satisfied? Good.
(Also, it should be noted that being only 11, it would be years before I was surreptitiously searching out remote tribal porn within issues of National Geographic in the library)
Anyway, all superhero fans were left with was this and only this on Saturday morning tv. There was only so much of the Sid and Marty Kroft acid trip shows like HR Puffinstuff I could take. They eventually got rid of Wendy, Marvin and the dog and did a slight upgrade to the Wonder Twins, Zan and Jayna, who, thanks to a sibling fist bump, could transform into animals and ice/water products respectively. “Shape of..a goat!” “Form of … a puddle!” And that was helpful, I guess. They also had a blue space monkey named Gleek.
A few years passed, and now it was the late ’70’s. I watched it less, went to the library more, read comics more, finally got PONG. But they did eventually add more heroes to the mix, like the Flash, Green Lantern and Hawkman (that’s more like it). The producers also wanted to add a bit of diversity to the extremely White cast of heroes, so they set about grabbing some of DC’s heroes of color.
Oops.
DC wasn’t really packin’ a lot of diversity at the time.
Taking a quick inventory, I think DC had:
*Black Lightning –the title kinda says it all, but he was a C-lister.
*Teen Titan Mal Duncan, the Hornblower –I don’t really remember much about him, but he was a C-lister that may have already retired. I don’t remember what the horn did. Not sure anyone did. So, no go.
*Bumblebee, another Teen Titan, C-lister, maybe quit the biz to be with Mal. No go.
*Jon Stewart Green Lantern. This was unfortunate on a couple levels. First, he was usual portrayed as a bitter, angry black man when he premiered years earlier. Second, he was designated as the “alternate back up” GL, behind Hal Jordan and then Guy Gardner. Third, they already brought Hal’s GL into the show. So no luck there.
SO, Black Lightning was a good possibility BUT DC, cheap bastards that they were, didn’t want to pay BL creator Tony Isabella residuals or for using Black Lightning in the show. So they created the knock off Black Vulcan. To this day, Tony is very loud about what he thinks of DC.
Yeah.
Then, after seeing DC had no Asian heroes available, the producers created Samurai, an Asian guy who dressed up more like a genie but had wind manipulation powers (think Red Tornado), invisibility, fire manipulation and could cast illusions! It was a crazy set of very impressive powers but you can see how well they parlayed the character into legendary greatness because surely everyone remembers… Samurai!
Also, no Native American superheroes to be found at DC, so in came Apache Chief, who could grow to giant size, which was pretty cool.
Finally, added even later, representing Mexico, was El Dorado. *This* guy had super strength, telepathy and teleportation. Geez, this guy sounded impressive too, but I think maybe I’d stopped watching by this point or just no longer paid attention. Frankly, looking back at the description, all four of these sounded more interesting than the regular line up but don’t worry– as written, these new heroes were just as bland and uninteresting as everyone else. Imagine if any of the creators of this show actually gave a damn or made an effort to write the characters in an interesting manner? Nah, kids aren’t worth it, right?

The show, in its different incarnations and titles, like Challenge of the Superfriends, The Legendary Superpowers Show, Galactic Guardians, etc. went until 1985 but I was long gone. It would be the following century before we got a cartoon worthy of the Justice League when wunderkind Bruce Timm did the honors but I’ve got a separate blog on that.
Ah, the ’70’s. Three channels. Good times, I guess. If the library was open.























