(Disclaimer: the following excludes any and all Impact people I used to work with. That’s a different blog. This is all about the freelance years. On with the show)
Over the past 30 + years, I have worked on thousands of jobs, with hundreds and hundreds and hundreds of art directors. Maybe a thousand but I can’t say for sure.
The vast majority have been good to work with– and *some* were a genuine pleasure to work with over the years. Sonja Olson, Colleen McTaggart, Jim Fansler, Nikki Baker, Anthony Massa to name a few. I know I’m forgetting some people but there are hundreds to sift through, so forgive me. Wonderful people who are true professionals, know what they’re doing, and they trust me to do my thing. And they make it known they appreciate the effort at the end. That means the world to me.
*No, I’m not dying or retiring, I can’t afford to. I’ll be at this another 20 years. Anyway…
But there was one art director…. and I just gotta say it….there was one who actually gave me a present. Two, actually. We had worked together while she was at two or three agencies over the years, and I did a ton of stuff during that time. We’ve only ever spoken on the phone or back and forth on email, like most A.D.’s. We had a good rapport on the projects. One time, we did a very large job with a very lengthy amount of storyboard frames about hundreds of little cartoon characters having adventures in the land of Pop-Tarts. When it was over, she did something unprecedented. She sent me a crate of Pop Tarts as a thank you for all my hard work. It had been years since I’d had Pop -Tarts!
But what ho, Rick? Surely the agency paid you a handsome sum for all that work!
Yes they did indeed. And that’s enough. That’s the job and I’m compensated well. But for this art director to go the extra mile was very sweet– unnecessary, but very much appreciated, and for a freelance artist, such a gesture is kinda like winning an award. That’s how rare it is. I work hard at my job and that really meant something to me.
Time passed and she was at a different agency. We worked together again on a massive project, that was at times, exasperating in its complexity but in the end, a really solid set of boards I was pretty happy with, all things being equal, and I even still use some of the frames as portfolio pieces. It also helped that she was, throughout the process, as always, a delight. I don’t say that about just anyone.
And then, after the project, she did some homework, made some inquiries, and sent me a bottle of my favorite tequila as a thank you. I was gobsmacked!, and humbled.
People are always quick to complain loudly about bad things people do, but very seldom do you hear about the nice things. Considerate things.
But in the world of advertising agencies, positions change, jobs shift, careers alter and there comes a time when situations dictate that you lose touch with people in the business. I haven’t had the opportunity to work with for, I think, 7 or 8 years. Not even sure if she’s still in the profession. Life moves on but I shall always remember the art director who gave me tokens of thanks. I hope our paths cross again someday.
I shall always remember the one, the only, Emily Hoyne.














