I’m neither rich, famous or well known. So, if I desperately wanted to get a comic produced that I did, I’d have a few choices.
- Organize production myself, work with Diamond distributors and a print, plus digital storefronts. I’ve done this a lot in the past.
- Contact an existing comic company, publicize and print your book through them. You share profits but they handle the printing and some of the advertising. I did this with Mickey & Maj.
- Go through a Print On Demand service that handles comic books and try and publicize that. Did that with 100 Covers
- Start a Kickstarter campaign or some other crowdfunding site. These types of sites often help out those who don’t have the resources to do or try anything else. Or those who don’t want to make the effort trying the other ways.
The key point there here is “resources”. Going the crowdfunding route was really helpful if you had little or no resources. It seems things have changed.
In recent years, more and more, I’m noticing that a lot more people with resources are taking advantage of crowdfunding–and I’m not just talking about in the comic book world. When it comes to resources, money’s a good one. Fame is another. You would *think* that someone with fame and money wouldn’t need to ask for hand outs from the crowd to fund their project. I’ll site two examples with some hypothesizing thrown in regarding possibly extenuating circumstances.
Example One: veteran artist/writer Jim Starlin is involved in a crowdfunding venture with Ominous press to produce a new Dreadstar graphic novel–a character Starlin created decades ago and was pretty popular, I believe. Jim Starlin is also the guy who created Thanos. Anyone familiar with the Marvel movies knows this character. Starlin even appeared in Endgame as one of the members of a support group at the beginning.
So, Starlin is a BIG name in comics, created Thanos, and many other Marvel characters. So he has fame, status and prestige. One would assume he also has money. But the above accomplishments don’t necessarily make him well off. Being a freelance illustrator, we can never assume this, as health insurance and any number of other circumstances may factor in. Years ago, due to an injury to his hand, Starlin feared he may never draw again but after therapy, he’s back at it. Ominous press is the company who’s running the campaign. Do they have no resources or is this just Starlin’s personal corporation? I don’t know.
But is Starlin in a much better position, with greater odds on benefitting from crowdfunding than the low level, no name creator who’s desperately trying to rub two nickels together. Yes. Again, maybe Starlin and Ominous Press both are in dire financial need and are forced to go this route. Maybe.
Example Two: Todd McFarlane is a former comic artist that created Spawn back in the early ’90’s. Spawn was immensely popular and after McFarlane left comics shortly thereafter, he went into producing action figures, featuring sports figures, and comic characters including a Spawn figure.
In fact, he has an entire production facility at his disposal for creating state of the art action figures. His company has made hundreds, maybe thousands of them and recently even got the license to produce a bunch of DC characters in high end action figure form.
In addition all the licensed product he has, the monthly Spawn comic still gets published (albeit by other creators for the past 25 odd years) and there’s a brand new Spawn film in the works, the first in over 20 years. He’s very much large, in charge, and in the public eye.
So yes, Todd’s done *quite* well for himself over the past 30 years and is reportedly worth around 300 million dollars.
But hey, Todd decided that he –or the people who work for him–are going to “remaster” the old Spawn figure, maybe do some remodeling, extra features and extra heads. And that you’re going to fund the whole enterprise.
Yes, the guy who’s worth 300 million is crowdfunding the venture, asking for $100,000 as the goal.
Recently, when asked why he’s crowdfunding the project, considering his vast resources, Todd explained that this was “the best way to get it in front of the most eyeballs”. Todd hasn’t exactly remained hidden. A simple press release about a new Spawn figure would get him all the orders he could want. He also added that any critics of this don’t have to buy it.
Now, I’ve never considered McFarlane to be a good artist, nor *any* type of writer but as far as business goes, he seems highly intelligent. He couldn’t have *entirely* lucked his way to 300 million. And then there’s the old axiom that when you’re trying to get some production off the ground, never spend your own money. And oh, the money from other people he’s now got to spend! The goal was $100,000, but at last look, it had already raised over 1.3 million. Thank god there’s a sucker born every minute, eh Todd?
Of course, there’s another factor here. Todd’s expenditures. He’s been known to spend money fast and loose in the past. He once spent 3 million dollars on a home run baseball because it broke the home run record. Unfortunately for Todd, the record was broken shortly thereafter and his baseball was suddenly a LOT less valuable.
I don’t know, is it possible he lost his 300 mil and the toy factory? Seems implausible but you never know. Maybe he’s really destitute? If so, thank goodness his fans have handed him over million –so far.
Side note: Another disturbing element to crowdfunding — the no shows and the scams. There have been campaigns where the money was spent and the product never materialized, even *years* later, with the creator offering only excuses. My son tells of a video game that’s been in production for the better part of a decade, they’ve name dropped big time voice artists, promised big things and raised millions. No idea when it’ll see the light of day. Just doing a Google search on Kickstarter campaigns will net you many stories about the many reasons why projects die, backers lose their money, and usually have little to no legal recourse
Other cases are blatant scams to begin with, but there are a lot of crowdfunding places all over, ready to take your $$$. Do your due diligence if you’re ever thinking about donating to one of these.
As for the abuse of the system, it seems widespread. In the end, I feel sorry for the small entrepreneurs who are trying to raise funds and get attention and can only look on, as people ignore them in favor of handing their cash to famous millionaires.










