Let’s face it, by July 1971, Stan Lee was in a rut. A year earlier, Jack Kirby had left Marvel to go to DC comics. Stan and Jack had done just over 100 issues of the FF together but the honeymoon was over. Marvel publisher Martin Goodman had never appreciated the value of what Jack had added to the comics and certainly wasn’t going to give some hired hand a raise. Why, didn’t Goodman’s machinations result in the Marvel age of comics? With some help from Stan and some artists, true, but the majority of credit of course must go to Martin! Or so he thought.
In a way, Goodman was the catalyst that got things moving. After finding out how much money National/DC was making on the Justice League of America comic, he told Stan to come up with a superhero team. He did, and hired Jack to bring them to life visually, and flesh them out. Thus was born The Marvel Age of Comics. So you see how the dominoes fell and how ol’ Marty probably felt it was all him (not even close).
But another *major* factor in development of the Marvel we knew then, resulted from Goodman being frugal (i.e. cheap). As Marvel started to take off, they had multiple titles going out each month. Jack was penciling 6 at one point, Steve Ditko, 2, and a couple other artists pitching in as well. But Stan was writing all of them. Goodman wouldn’t give him any help, but Stan was good at thinking on his feet. He developed “The Marvel Method”. He’d have a brief conversation with the artist on the next issue, and go over a rough plot on what has to happen in the issue. The artist would then proceed to break down the story beats into pages and panels in pencil form and deliver it back to Stan, who’d add the dialog. This process saved Stan a fair amount of time, that he could then put toward other responsibilities.
This was a necessary happy accident that ended up being brilliant and changed the industry. This method threw the process open, giving the artist freedom to bring more to the table, a sort of a visual improv. Then, it threw the project back to Stan, who could react to all the surprising visuals and up his game with the added dialog. While yes, this was a great new process, there were unintended problems and miscommunications.
For instance. Kirby was older than Stan. 20 years earlier, Stan was the coffee boy, while Jack was co-creating Cap with Joe Simon. So Jack had a certain image of Stan in his head, never mind that Stan was now in charge and called/hired Jack to work for him. Jack never quite seemed sure as to what Stan actually did. So, when Jack was working with the Marvel Method, he’d receive the plot from Stan, then go home and break down the visuals. *Then*, he’d write his dialog in the margins, thinking that was what was going to be used. Here in lay a huge, huge problem that would fester and eventually explode down the line.
Jack never read the finished copies of any book he ever drew. He just kept moving forward, ever forward, head down, to the next assignment, like a shark. So as far as he was concerned, he drew *and* wrote all the issues. He never bothered to look at the books to realize that Stan the former coffee boy was actually doing all the dialog. So, in Jack’s mind, he pretty much did it all. This was the stance he took until the end. I remember listening to both Jack and Stan on a radio interview where all this came out. Stan literally told Jack on the air that he didn’t use Jacks margin notes for dialog, that the dialog that went in via the letterer and that went to print was Stan’s, that all Jack had to do was go look at an issue –and Jack still didn’t believe him. And this caused hurt feelings as time went by.
But Jack *was* doing the majority of the work resulting in the end product, coming up with new concepts and extra characters as he broke down and pacing out the visuals. The Silver Surfer being the most famous example. Because Jack *did* add so much to the finished product, he justifiably felt he deserved a raise. Goodman said no, stupidly thinking of Jack as just another artist and an inconsequential one at that, easily replaced. In light of the refusal, Stan suggested maybe Jack could do fewer panels per page, thus, less work for the same money. Once again, Goodman’s short sighted cheapness resulted in another goldmine, as with this new approach, this enabled Jack to pour more power into his visuals and build an even greater legacy.
But eventually, it all came to an end. After years of not feeling appreciated by guys like Goodman and feeling that Stan was taking more credit than he deserved as the face of Marvel, Kirby decided to put out some feelers in the marketplace. Carmine Infantino was the lead man at DC comics at the time and offered Jack a generous position drawing books and creating properties over there and Jack jumped at the chance.
But it turns out timing and style were everything. This was 1970 and guys like Neal Adams were coming up with a new, more realistic style that was very popular. Jack’s look was going out of vogue and the other big problem was that Kirby’s powerful, yet blocky, wonky style was the antithesis of how things looked at DC and he didn’t get a reception from the fans befitting that of a king, unfortunately. But Jack did plant some very important seeds, creating the New Gods and Darkseid specifically, the cosmic villain that DC would lean *heavily* on to this very day as THE go to bad guy. While Marvel has conquered the cinematic universe with many characters Jack co-created.
But in ’71, while Kirby was trying to settle in over at DC, Stan must have figured it was about time to downshift. For those early years, he was pulling the strings, crafting the entire MU for awhile, plotting out the path, then promoting the company for years after. He was still writing the FF and would for maybe another year, giving us one last incredible Thing/Hulk battle and a couple other treats before hanging up the typewriter.
Bottom line, there was a synergy between Stan and Jack. No two other comics professionals produced as much as they did, at the quality they did *while* together. They both did other things afterward but nothing came close to what they did together, because the thing IS… their 100 plus consecutive issue run on the Fantastic Four has never been equaled in epic quality or importance to the comics industry.






















