Over the years, it’s been common practice by DC and Marvel to supplement the covers of their books with ads, sweepstakes, blurbs, etc. Although it is a business, sometimes these ads or gimmicks detract from the beauty, power or importance OF the cover.
A good example is X-men 137 and the fate of Jean Grey. This was the finale of a huge story, and the top of the cover was designated for some big, screwy sweepstakes ad. This was commonplace back in the day, and we were ravenous to grab the book anyway but looking back all these years later, we’ve still got a great cover marred with a now irrelevant ad. Shame.
And look, I think I’ve made my stance on covers quite clear over the years. No one appreciates a good, powerful, well done cover more than me, so, of course, I have to pipe up about the following mess.
There are bad examples out there, where a good artist is attempting to draw a good cover, but corporate gets in the way. So…..Ladies and gentlemen, I present DC’s All Star Comics #61 from 1976.
Yes, it was our country’s bi-centennial. It was just one of the many bits of information that management felt was needed on this superhero comic cover. Now, I don’t know WHO in DC was technically in charge of covers during this particular time period. I’m pretty sure it was *after* Carmine Infantino’s time as top dog\art director. He was designing covers for DC in the mid to late ’60’s and knew what he was doing as far as design. Example:
This… has none of that solid design magic. No…. it has the feel of a clueless committee of creatively brain dead suits trying to put out the best (needlessly complicated) cover of all time and failing miserably.
The unfortunate soul who was tasked with trying to illustrate an engaging cover to draw in the readers was Ernie Chau (or Chan, depending upon the company, book, month or signature.) Ernie was a good artist, I think known more of his work on Hulk and inking John Buscema’s Conan stuff from my POV, but a solid artist.
At some point, the Clueless Committee–let’s call them Suit, Tie and Vest— had to brief Ernie on what he had to draw– and more importantly, what he had to draw *around*. I imagine the meeting might have gone something like this:
Suit: take a seat Arnie.
Ernie: that’s Ernie
Tie: okay first, this is going to be a great cover
Vest: I’m excited! we need to get just a couple things added in here.
Suit: Arnie, we need this incredible, amazing battle scene happening over this majestic cityscape.
Ernie: …..
Tie: yes, it’s got to feature the entire Justice Society battling this villain called Vulcan! Green Lantern is subduing him, but Vulcan has to be killing Dr. Fate too! Maybe some of the JSA are riding into the scene in some majestic sky-car! And remember, lots of majestic city with the majestic battle against Vulcan, who has an axe and is incredibly…
Ernie: majestic?
Tie: yes!
Suit: right, now we’re going to need some stuff complimenting the trade dress. You know, make sure there’s no wasted space.
Tie: GAH! Hate wasted space!
Ernie: well we already have a lot going on with the majestic battle, city, the entire JSA, the…
Suit: no, it’s okay, I’ve been told I’ve got “an artist’s eye”– I can only improve this, and, I’ll make you a better artist too! So, for instance, we should definitely put a big banner across the top to tell people it’s the bi-centennial, so they don’t forget.
Vest: yes, that is now! That is exciting!
Tie: of course, we’ll the price point, issue no., month, comics code authority stamp…
Vest: and the DC button! With a big burst that says “the biggest and the best!” ‘cuz we are!
Suit: since we’ve got this second bar of info under the bi-centennial reminder, let’s add in some tiny figures of a few JSA members flying and running. This reenforces that this book features the JSA.
Ernie: well, we are going to have right there in battle…
Suit: yes, I’d say add three of them, oh, with Powergirl. Definitely Powergirl.
Tie: we’ll need details there.
Vest: let’s also put the All Star Comics logo up there small!
Ernie: ah, so to save space, you just want the comics masthead smaller and tucked up in there?
Vest: no, no, no, we’ll also have it repeated again large just below it, just so the fans realize that this is All Star Comics! That must also be reenforced!
Tie: we also need to add the JSA logo…
Vest: and the Super squad!
Ernie: who’s the Super squad?
Suit: the JSA of course!
Ernie: we’re calling the JSA the Super squad now? Why….
Suit: we’ve also got a couple word balloons to tell us what we’re already seeing, and another box to mention the theme and title!
Tie: very important
Vest: oh, and don’t forget to leave space for the bar code box!
Suit: great, all settled. OH! Don’t forget to add the number 17!
Vest: yes, vital!
Tie: we’re all very excited to see what you come up with!
Vest: we’re looking for something simple, pure, powerful…
Ernie: and majestic?
Suit/Tie/Vest: YES!
In the end, I think Ernie did the best he could, given the situation.