Thanks to our old pal COVID, the movie industry–like many others– has been crippled. The studios, who foot the bill for the movies, are feverishly trying to recoup their losses on movies that attempted to go through theaters, only to end up box office disappointments.
Warner put out Chris Nolan’s Tenet a few months ago, presumably as a guinea pig, to see how it might do. Nolan’s impressive track record aside, the film got middling reviews and yes, disappointing box office. But it being released in August, when they gambled that COVID cases might be waning, didn’t work out.
A LOT of people want nothing to do with a possibly crowded movie theater, and who can blame them? Think about it.
Even if they only allowed in a third of a crowd for social distancing, I’m not even sure how they’d get past people having to pass in front of others in the aisle.
Even then, you’re in an enclosed space with others for three hours.
Then, snacks. Masks are off to drink and eat.
This is a huge point.
A theater doesn’t make its money on the movies it shows. It makes its money on the concessions. I have no idea what percentage will forego snacks to keep the masks on. They could just as easily bring something from home, to not risk further contact with concession people. I just don’t know.
What I do know is that right now, no one’s getting hurt more than the theaters.
Meanwhile, the new tactic Warner has employed, most notably with Wonder Woman 1984, has been releasing the film in theaters (those that are still open) on Christmas Day, while simultaneously, releasing it on HBO MAX, currently referred to as a “faulty” and “struggling” streaming service owned by AT&T-Warner.
Strategically, this is maybe the best way to release a movie in a COVID covered America right now.
Side note: WW84 was originally slated to be released in Nov. 2019, well before the pandemic. But Warner decided to go for the brass ring and push it back to summer of ’20. WHOOPS!
Interestingly, a couple things just happened. For whatever reason, maybe to address some contractual element, Warner paid Gal Gadot and WW84 director Patty Jenkins another 10 mil each. This of course sent ripples through the industry because of course all the other directors and stars heard about that too.
The other thing that just happened is that in the deep dark of night, Warner took their entire slate of planned 2021 movies and committed them to be released on HBO MAX, as well as theaters.

Larger ripples now, as the clandestine move came off like Warner trying to build up it’s troubled streaming service. So let the mountain of lawsuits begin.
Chris Nolan’s already publicly stated that in making that move, Warners has gone from one of the most popular studios in the eyes of directors, to the bottom of the list. Who wants to create their film with the end goal being it getting dumped on a streaming service? He says directors want the prestige of the theater.
Well, maybe Nolan needs to wake up.
First, maybe he should give Scorsese a call. Marty couldn’t even get a solid theater deal, and the Irishman premiered on Netflix. Could be you in ten years, Chris.
Also, know your world, your audience and all its current limitations! Pandemic!
Only a fraction of the people are even going to movie theaters, those that are still open.
I’d ask Nolan and his friends this. What’s more important, getting your film in front of a small percentage of people in The Theater, or combining that with just as many if not more eyeballs via something like HBO MAX? Is the *setting* the most important bit, or is it GETTING THE FILM SEEN?
As for the 2021 Warner film slate, they’d already shifted stuff like The Batman around to 2022, so some have referred to what’s left as “light”.
So if, by the end of 2021, everyone gets the vaccine*, maybe some semblance of normalcy might come back to the entire movie industry, and maybe a lot of different entities might bury hatchets and people can resume going to the theaters.
*Sadly, that’s that “Perfect, Unicorn-World” thinking there. Because about half the country will refuse to take the vaccine, thus ensuring that this goes well past 2021.


















