Due to the pandemic, movie theaters have mostly closed up shop, some have gone out of business. Sure, eventually, people will start going back into theaters to see movies. But it might be a long, long time before theaters have a packed house again. Can movie theaters wait that long? Can they pay their bills with a third of the people now safely spaced out to fill a theater? Is it even a third?
Do you alternate rows? Just have people sitting on the ends? Because the cramped excuse me, pardon me maneuver of scootching by people in close proximity trying to get to your seats in the middle of the row, forcing everyone to put their masks back on as you pass, since they’re in the middle of eating popcorn…. sounds like a bit of a cluster-F. I myself can’t imagine going into a theater with even a partial crowd now.
I usually don’t get concessions but a ton of people do….did. But will they now? They say that you have to be in fairly close proximity to someone for over 15 minutes with no protection for the infection to successfully spread. I don’t know how accurate that is, but if anyone *is* getting popcorn, candy and soda, and munching down while sitting one row away from others doing the same for three hours straight…. I think that’s maybe a little dicey.
And sure, maybe nobody will be getting concessions for a while, but that IS where a movie theater makes the vast majority of its profit. Now, heading into winter, cases are starting to skyrocket again. Government will probably ban all theater crowds soon anyway at this rate. Any way you want to cut it, it’s not looking great at the moment for movie theaters.
Chris Nolan put out Tenet (canary) in theaters (coal mine) a couple months ago to critical apathy and almost nonexistent crowds. I’d imagine hard core Nolan fans will show their appreciation by buying it later. Wonder Woman 1984 director Patty Jenkins is desperate to get her movie out in theaters ASAP, as she’s already starting to work on her next project with the wonderful Gal Gadot, Cleopatra.
Now, I’m all for Gal in any movie. I’m all for her as Cleopatra– kinda sounds perfect. I’m also all in favor of WW1984 hitting theaters ASAP. Not that I’ll go and see it there, no, I won’t, but the sooner it hits theaters, the sooner it can do its middling business, leave theaters, and come out on blu-ray. Then I’m in.
Same with Black Widow, but they pushed this back to next May unfortunately. Which means, I should finally see it a year from now. But that’s okay. I can wait. It’s a flashback. If the pandemic occurred a year earlier, and this was Endgame that was being delayed, yes, I absolutely would be losing my shit, and I might have even braved going to the theater to see it. Maybe. Or not.
But thankfully, the MCU lucked out when it came to taking their slight break in between massive storylines. 2020 only had the aforementioned Black Widow flashback and the Eternals scheduled.
I cannot express how little I care about the Eternals. It may be a terrific film. Perhaps the best ever in the MCU! (Mm, that’s a steep hill) But no, the particular property, The Eternals, no, don’t care, not a wit. Boring as hell. Created by Jack Kirby back in the ’70’s, they were even less interesting than the Inhumans.
The overrated Neil Gaiman — sorry, Sandman and most of his other stuff bores me to tears– did a reboot of The Eternals a decade or so back. Still boring. This will be the MCU’s greatest feat yet, making this lump of coal into a gem.
But you might say “Hold on, old chap, what about the Guardians of the Galaxy? They weren’t well known and their films are great!” Yes they are! I’ve always considered them a third rate property but James Gunn did an excellent job bringing the whole concept to life. Now the Guardians are truly first rate. I don’t consider the Eternals third rate at all. I consider them fifth rate. So, steeper hill but totally doable– and I hope they succeed! I just can’t get excited about the property. But I’m really digressing here.
My point is that as far as picking the year for a bit of a rest, once again, the gods smiled down upon MCU head honcho Kevin Fiege.
But at some point, for ALL these studios, they’re going to have to make some adjustments to their thinking, their schedules, and their budgets. Because the Hollywood machine can only get just so backed up with delays before certain movie chains have to fold up for good. Premiere something too soon, you risk losing hundreds of millions. Wait too long, you might lose the theaters you need to show them.
A smart plan might be converting the parking lot into a drive in.
But that probably won’t do a lot, showing one film in the parking lot …. of the neighborhood Lowes Cinemas 16 theater Omniplex.





























